Wed Mar. 27th Marketing Metamorphosis
Values-Based Messaging For A Changing World
Details
In times of rapid change, old ways of designing your marketing won’t have longevity. It’s time to name a strategy that authentically communicates your organizational mission, vision and values. Through a DEI lens, we will expand how we use messaging to be responsive to the moment while avoiding the pitfalls of performative messaging. If you’ve been pondering how to promote products and services while in the midst of a global/social crisis, consider this workshop a constructive place to explore, inform and elevate. Engaged in experiential activities, we will practice storytelling and embellish creative processes at the heart of marketing design. In community, we can inquire deeply into the paradoxes and contradictions of living and working in an era of social transformation. t’s tight us how to do this balancing act. Topics covered: -When it's relevant to speak to the crisis/social issue -How to collaborate, amplify, and uplift to strengthen -How to pivot when needed -Decentralized leadership in creative teams -Addressing the paradox of paralysis -How to be responsive without fear
Contact Details
deiciphergroup@gmail.com